So far you’ve made some really good progress getting your online shipping business set up! You’ve:
Today we’ll continue to make more progress! If you haven’t finished the tasks above, go back to day one now and do those things. If you don’t, a lot of today’s stuff won’t make sense!
So, on to Day 2! Your tasks today are designing your product offerings and setting up & designing your new storefront. So let’s get started right away on building those product offerings!
You can always make things more complicated down the line, but keep your product offerings as simple as possible at first. We recommend doing pre-designed packs at first. This helps you avoid a lot of complications, including:
So, build bulk package options at first, and only offer like 4-6 of them. You can always expand later into a la carte! But if you’re trying to launch in 5 days, simple is best.
Here’s what to consider when designing your packages:
You don’t want to make a bunch of steak packs only to leave ground beef slowly piling up in your freezer. So try and balance your packs to include the actual percentages you have of each cut. Consider how you’re going to get rid of less popular cuts, like oxtail or heart.
Remember that you selected a box based on what your average package weight was going to be. Try and keep all of your packs within the weight range that will fit your box. (18-25 for a 14″ cube, 25-38 for a 16″).
What do your customers usually buy? How much do they usually buy? Create packages based on what you see them ordering the most.
You’re going to have a hard time fitting 25 lbs of large roasts in a 14″ box. So as well as considering the weight that can fit a box, don’t include too many bulky cuts.
Below we’ve listed some package design suggestions. These are just suggestions, though! You know your customer best and what they want! And of course you can make adjustments later if you notice one package doesn’t sell as well as others, or one sells really well.
Ground beef (or for you, maybe ground pork or ground lamb), only, in the best weight for your box (14″ cube fits about 22 lbs of ground beef well with extra room for ice, and a 16″ cube fits about 35 lbs, with extra room for ice.
Cuts like kidney, liver, and bone-in cuts tend to be less popular, but some of our Keto and Carnivore Diet customers love these. Call it the “Whole Animal Package” or “Nose to Tail Pack” and include some of these variety meats and organs, as well as some regular cuts like roasts, ground, and steaks.
Include your nice steaks in this pack. It’s going to be more expensive, but some people prefer this option despite the price tag. Some good cuts to put in: ribeyes, New Yorks, filet mignons/tenderloins, sirloins, and flatirons. You could also add a couple pounds of ground.
This includes lower-end steaks, maybe one or two nice ones, and then assorted other roasts and easy-to-cook bone-in cuts. You could also do an eighth or sixteenth beef instead of this pack or in addition to this pack. Remember though that an 1/8th is going to be hard to fit into one box, and you’ll have to ship it in 2. It can be kind of messy to ship 2 boxes in Shopify–there’s a workaround, but it’s a pain.
If you want the free printout to help you through the above checklist and packaging design but you forgot to subscribe yesterday, you can sign up below here and we’ll send you the Day 2 printout:
The next thing to do is to price your packages.
Now, we’re assuming in this course that you already have cuts you sell, and you already had pricing on those cuts. But when you’re shipping, you do need to account for your box price and your shipping rates (if you’re offering free shipping).
And that gets to another decision point. You’ve got three ways to deal with these costs:
Remember that your packaging costs per box were about $13.50 per box (including thermal inserts, the box itself, and a little more for wrap/tape/paper/etc costs). Shipping won’t be too expensive because you’re going to be only shipping UPS ground to areas within 1-2 days of you (for us, a 30 lb box ships for about $19.00 to close areas).
We’d recommend charging a flat rate shipping at checkout of about $15, then padding the packaging and about $4 more in shipping into your product price. A customer doesn’t mind paying $15 in shipping, but any more than that and you have price resistance. This is actually something we run into, especially shipping nationwide, since shipping to the East coast is a little painful for a customer at checkout. You avoid this by shipping ground only to areas near you.
If down the road you notice your shipping is actually cheaper or more expensive than $19.00, you can adjust pricing accordingly.
Now you know what your products are going to be, you’re ready to move on to actually adding them to your store, finding images, and writing some product descriptions. Linnaea will walk you through this via video and you’ll get to explore the back office of your online store a little more!
Direct Message us on Instagram here! Either Linnaea or Melanie (another of our daughters) will get back to you!